Click on a logos below to find out ways that marketing could help your business

How good is your marketing?

ISTAR Logo

Is your agency ready to reach the next level?

Complete the ISTAR™ Quiz to benchmark your performance and get tailored recommendations to help you scale smarter and faster.

This Scorecard has been designed to show entrepreneurs, startups and small businesses their blind spots and provide instant, actionable steps on how to improve

  • It takes just 2 minutes
  • It’s completely free
  • Receive customised results instantly
TAKE THE ISTAR™ QUIZ
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ORDER MY REPORT

See your customers
like never before

This is the kind of audience intelligence usually reserved for the UK’s biggest brands. For a limited time, we’re offering Unchained-powered Mosaic Reports for  just £365  (That’s  just £1 per day)

You'll get the data to...

Identify Your Best Customers & Where They Are

See which customer groups are most dominant in your area and pinpoint where to target your marketing for maximum return.

Consumer Profiler

Understand Local Spending Power

Get detailed insights into income levels, mortgages, and property values so you can price your products and services correctly and plan smarter investments.

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Spot Growth Opportunities

Discover emerging trends and untapped markets before your competitors do, helping you expand strategically and stay ahead of the curve.

About the Unchained Customer DNA

The Unchained Customer DNA is a new service designed for small and medium-sized businesses that want enterprise-grade customer insight without the enterprise-sized budget.

For just £365, our team conducts a full customer or audience analysis using licensed Experian data and proprietary Unchained profiling methods to reveal the demographic, financial, and behavioural DNA of your customers.

This is a bespoke analysis using your customer data and the most powerful models, giving you a clear, visual, data-driven picture of who your customers really are and how to reach more of them effectively.

Unchained DNA Front Cover

What It Does.

The Unchained Customer DNA combines Experian’s Consumer View and Mosaic UK 7 (or 8) datasets with our own segmentation frameworks to create a detailed portrait of your customer base. We analyse your customer list or target postcodes to identify:

  • Which Mosaic Groups and Types dominate your audience
  • Household demographics, age, family structure, and property type
  • Income levels, property value, and financial position
  • Lifestyle preferences, purchasing propensities, and digital behaviour
  • Regional hotspots and concentrations of your best customers

Each report benchmarks your audience against the UK average, revealing where your marketing, products, and services naturally resonate, and where untapped potential lies.

Why It Matters

Understanding your customer DNA is the foundation of effective marketing. It enables you to:

 

  • Focus your marketing budget on the people most likely to buy
  • Tailor creative, messaging, and channels to audience preferences
  • Identify geographic areas for expansion or outreach
  • Benchmark your existing customer profile against competitors or markets

In short, it provides the kind of insight that transforms guesswork into precision, the clarity that allows smaller businesses to market with the intelligence of larger brands.

Two people in front of a laptop

The Output

You receive a detailed Customer DNA Report including visual dashboards, Mosaic segmentation breakdowns, and strategic recommendations from the Unchained team. The report is ready to present to leadership or investors and can be refreshed periodically as your customer base evolves.

 

 

The Unchained Customer DNA makes world-class data accessible, affordable, and actionable. It turns raw customer information into a competitive advantage, for less than the cost of a single day’s advertising. 

Customer DNA Report
Unchained Audit Logo

Before you spend another £50,000 on marketing...

spend some time understanding it.

Book a 30-minute clarity call. No pitch. No obligation. Just a structured conversation to determine whether the audit is appropriate for your business.

BOOK A DISCOVERY CALL

Most businesses don’t fail at marketing for lack of effort.

They fail because decisions get made in the wrong order.

Campaigns stack up. Tools multiply. Messaging drifts. Assumptions become habit, and soon you can’t tell what’s working from what’s just familiar. Spend rises. Confidence doesn’t.


The Unchained Audit stops that cycle. It’s a structured, evidence-led review of how your marketing actually works, not how it’s described in meetings. We combine detailed customer profiling, three in-depth surveys, and a forensic review of your website and messaging to produce a clear, defensible strategy leadership teams can align around.


What the audit gives you:


• Absolute clarity on what is working and what is not
• Evidence-based prioritisation of effort and spend
• A shared strategic narrative for founders, boards, and teams
• Reduced risk of misallocated marketing investment
• Confidence to stop doing the wrong things

BOOK A DISCOVERY CALL